Gold isn’t just for vaults—it’s a fashion star. Runways from Paris to Mumbai dictate its vibe: minimalist chains one season, chunky bangles the next. Jewelry eats up 50% of global gold demand, per the World Gold Council, so when designers pivot, markets feel it. The ‘90s revival has chunky gold trending, while eco-conscious Gen Z pushes recycled pieces—shifting demand from mines to melt-downs.
Cultural waves matter, too. India’s wedding season floods jewelers with orders, while Western influencers flaunt gold as a flex. Fashion doesn’t just follow gold’s value—it drives it. Investors take note: a hot trend can spike demand overnight. Whether you’re buying bars or bling, gold’s style story is a hidden market mover. What’s the next look to watch?